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Publisher | John Wiley & Sons Australia |
Author(s) | Stephen J. Chapman / Rosalinda Gallina / Michael Doherty / Mohan Dhall |
Edition | 6 |
Published | 25th July 2018 |
Related course codes |
How to use this book viii
About eBookPLUS and studyON x
ICT activities xi
About the authors xii
Acknowledgements xiii
Topic 1 Operations 2
1 Role of operations management 4
1.1 Introduction 4
1.2 Strategic role of operations management 8
1.3 Goods and/or services in different industries 15
1.4 Interdependence with other key business functions 18
2 Influences on operations management 24
2.1 Introduction 24
2.2 Main influences on operations management 24
2.3 Corporate social responsibility 36
3 Operations processes 44
3.1 Introduction 44
3.2 Inputs 45
3.3 Transformation processes 51
3.4 Outputs 70
4 Operations strategies 74
4.1 Introduction 74
4.2 Performance objectives 75
4.3 New product or service design and development 81
4.4 Supply chain management 84
4.5 Outsourcing — advantages and disadvantages 91
4.6 Technology — leading edge, established 96
4.7 Inventory management 98
4.8 Quality management 102
4.9 Overcoming resistance to change 107
4.10 Global factors 112
Topic 2 Marketing 120
5 Role of marketing 122
5.1 Introduction 122
5.2 What is marketing? 124
5.3 Strategic role of marketing goods and services 125
5.4 Interdependence with other key business functions 128
5.5 Production, selling, marketing approaches 129
5.6 Types of markets 136
6 Influences on marketing 142
6.1 Introduction 142
6.2 Factors influencing customer choice 142
6.3 Consumer laws 149
6.4 Ethical influences 158
7 Marketing process 170
7.1 Introduction 170
7.2 Situational analysis — SWOT analysis and product life cycle 171
7.3 Market research 176
7.4 Establishing market objectives 183
7.5 Identifying target markets 187
7.6 Developing marketing strategies 190
7.7 Implementation, monitoring and controlling 193
8 Marketing strategies 200
8.1 Introduction 200
8.2 Market segmentation 201
8.3 Product/service differentiation and positioning 205
8.4 Products — goods and/or services 210
8.5 Price and pricing methods 218
8.6 Promotion 224
8.7 Place/distribution 236
8.8 People, processes and physical evidence 241
8.9 E-marketing 245
8.10 Global marketing 252
Topic 3 Finance 260
9 Role of financial management 262
9.1 Introduction 262
9.2 Strategic role of financial management 262
9.3 Objectives of financial management 264
9.4 Interdependence with other key business functions 267
10 Influences on financial management 270
10.1 Introduction 270
10.2 Sources of finance — internal and external 270
10.3 Financial institutions 281
10.4 Influence of government 286
10.5 Global market influences 287
11 Processes of financial management 292
11.1 Introduction 292
11.2 Planning and implementing 292
11.3 Debt and equity financing 299
11.4 Matching the terms and sources of finance to business purpose 302
11.5 Monitoring and controlling 304
11.6 Calculating financial ratios and strategies to improve performance 314
11.7 Identifying the limitations of financial reporting 329
11.8 Ethical issues related to financial reports 332
12 Financial management strategies 338
12.1 Introduction 338
12.2 Cash flow management 338
12.3 Working capital (liquidity) management 341
12.4 Profitability management 352
12.5 Global financial management 357
Topic 4 Human Resources 370
13 Role of human resource management 372
13.1 Introduction 372
13.2 The strategic role of human resource management 372
13.3 Interdependence with other key business functions 373
13.4 Outsourcing 376
14 Key influences on human resource management 384
14.1 Stakeholders in the human resource management process 384
14.2 Legal influences — the current legal framework 395
14.3 Economic influences 425
14.4 Technological influences 427
14.5 Social influences 427
14.6 Ethics and corporate social responsibility 430
15 Processes of human resource management 438
15.1 Introduction 438
15.2 Acquisition 439
15.3 Development 440
15.4 Maintenance 447
15.5 Separation 455
16 Strategies in human resource management 460
16.1 Introduction 460
16.2 Leadership styles 460
16.3 Job design — general or specific tasks 463
16.4 Recruitment — internal or external, general or specific skills 465
16.5 Training and development: current or future skills 472
16.6 Performance management — developmental or administrative 473
16.7 Rewards — monetary and non-monetary, individual or group, performance pay 476
16.8 Global strategies: costs, skills, supply 481
16.9 Workplace disputes 484
17 Effectiveness of human resource management 494
17.1 Introduction 494
17.2 Indicators 495
Appendix 517
Glossary 522
Index 535