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M: Advertising

William Arens, Michael F. Weigold · ISBN 9781259815942
M: Advertising | Zookal Textbooks | Zookal Textbooks
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Publisher McGraw-Hill Education
Author(s) William Arens / Michael F. Weigold
Edition 3
Published 20th February 2017
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M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.



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