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Making Radio
Details
Description
Description| Publisher | Taylor and Francis |
| Author(s) | Steve Ahern |
| Subtitle | A practical guide to working in radio in the digital age |
| Edition | 3 |
| Published | 1st March 2011 |
| Related course codes |
A practical guide to working in radio in the digital age
Making radio programs gets into your blood: it's one of the most stimulating jobs in the world, in a fast-moving industry, at the cutting edge of digital technology.
Making Radio is a practical guide for anyone who wants to learn how to make good radio in the era of Radio 2.0. It examines the key roles in radio: announcing, presenting, research, copywriting, producing, marketing and promotions. It also outlines what is involved in creating different types of radio programs: news and current affairs, music, talkback, comedy and WC features, as well as legal and regulatory constraints.
With contributions from industry experts, the third edition reflects the impact of digital radio, including multi-platform delivery, listener databases, social media and online marketing. It also examines how radio stations have reinvented their business models to accommodate the rapid changes in communications and listener expectations.
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