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Management Information Systems

James A. O'Brien, George Marakas · ISBN 9780073376813
Management Information Systems | Zookal Textbooks | Zookal Textbooks
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Publisher McGraw-Hill Education
Author(s) James A. O'Brien / George Marakas
Edition 10
Published 22nd October 2010
Related course codes BUSN6004 - Managing Information Systems


Overview: The benchmark text for the syllabus organised by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O'Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalise the explanation.

Translation missing: en.general.search.loading