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Management - the Essentials

Course Codes : BBA102, MGMT2721, ZBUS1104

Management - the Essentials

ISBN 9781442564015
Edition 2 ed
Publisher Pearson Education Australia
Author(s)
Publication Date
Supplementary material such as digital access codes, CDs or DVDs are only available with new copies of this book.
Overview
Management - the Essentials covers the concepts essential to management in the 21st century in a fresh, lively format that's perfectly suited to a typical university semester. The second edition features new and in-depth coverage of sustainability, ethics and corporate social responsibility and new case studies from local and international businesses. So whether you want to be a good manager or work for one, you'll be prepared for the challenges ahead with: a rigorous and engaging introduction to the essential management principles, theories and practices; an understanding of why these principles are important and relevant to you (whether or not you ever become a manager); a clear, easy-to-read design which breaks material into manageable sections designed for maximum comprehension, and a clear set of in-text exercises, and innovative, easy-to-use online learning resources designed to help you start becoming the manager you want to be.
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