Course Codes : BBA102
Management: The Essentials with Companion Website Access Card (vpack)
Edition 1st edition
Publication Date 18 Aug 2011
OverviewThis brand new text covers essential Management concepts in a fresh, lively format that's perfectly suited to a typical university semester. Management - The Essentials is packed with examples from Australasian businesses - big and small, private and public - and promises: a rigorous and engaging introduction to the essential management principles, theories and practices; an understanding of why these principles are important and relevant to you (whether or not you ever become a manager); a clear, easy-to-read design which breaks material into manageable sections designed for maximum comprehension; a clear set of examples and exercises designed to help you start developing the skills to become the manager you want to be.