Managerial Economics and Business Strategy

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Managerial Economics and Business Strategy

ISBN : 9780072818635
Publisher : McGraw-Hill Inc.,US
Author(s) :
Overview Baye's "Managerial Economics and Business Strategy" is one of the best-selling managerial economics textbooks. It is the first textbook to blend tools from intermediate microeconomics, game theory, and industrial organization for a managerial economics text. Baye is known for its balanced coverage of traditional and modern topics, and the fourth edition continues to offer the diverse managerial economics marketplace a flexible and up-to-date textbook. Baye offers coverage of frontier research in his new chapter on advanced topics. The Fourth Edition also offers completely new problem material, data, and much more.

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