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Managerial Economics & Business Strategy

Managerial Economics & Business Strategy

ISBN 9781259290619
Edition 9
Publication Date
Publisher Mc GrawHill
Author(s)
Overview

Chapter  1 The Fundamentals of Managerial Economics
Chapter  2 Market Forces: Demand and Supply
Chapter  3 Quantitative Demand Analysis
Chapter  4 The Theory of Individual Behavior
Chapter  5 The Production Process and Costs
Chapter  6 The Organization of the Firm
Chapter  7 The Nature of Industry
Chapter  8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets
Chapter  9 Basic Oligopoly Models
Chapter 10 Game Theory: Inside Oligopoly
Chapter 11 Pricing Strategies for Firms with Market Power
Chapter 12 The Economics of Information
Chapter 13 Advanced Topics in Business Strategy
Chapter 14 A Manager’s Guide to Government in the Marketplace
Case Study Time Warner Cable

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