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Managerial Economics and Strategy, Global Edition
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Description
Description| Publisher | Pearson Education Heg USA |
| Author(s) | Jeffrey M. Perloff / James A. Brander |
| Edition | 2 |
| Published | 28th February 2018 |
| Related course codes | ECON2514 - Managerial Economics II, ECON7241 - Managerial Economics IID |
For courses in Managerial Economics.
A Problem-based Approach that Uses Modern Theories and Real-world Examples
Managerial Economics and Strategy uses real-world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini-cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them.
The 2nd Edition has been fully revised and updated to reflect new supply-and-demand curves and include discussions of corporate social responsibility, opportunistic behaviour, and innovation. It also features new learning objectives, examples, end-of-chapter questions, and spreadsheet exercises.
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