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Managerial Economics : Applications, Strategies and Tactics

Managerial Economics : Applications, Strategies and Tactics

ISBN 9781305506381
Edition 14th
Publication Date
Publisher Cengage Learning
Author(s)
Overview
Teach your students how to think analytically and make better decisions as future business leaders with MANAGERIAL ECONOMICS: APPLICATIONS, STRATEGIES AND TACTICS, 14E. This timely edition illustrates how today's effective managers apply economic theory and techniques to solve real-world everyday decision problems. The book's seasoned author team McGuigan/Moyer/Harris balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics. Students master game-theoretic tactics, information economics, and organizational architecture.

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