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Managerial Economics : Applications, Strategies and Tactics

Managerial Economics : Applications, Strategies and Tactics

ISBN 9781305506381
Edition 14th
Publication Date
Publisher Cengage Learning
Teach your students how to think analytically and make better decisions as future business leaders with MANAGERIAL ECONOMICS: APPLICATIONS, STRATEGIES AND TACTICS, 14E. This timely edition illustrates how today's effective managers apply economic theory and techniques to solve real-world everyday decision problems. The book's seasoned author team McGuigan/Moyer/Harris balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics. Students master game-theoretic tactics, information economics, and organizational architecture.

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