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Managing Corporate Social Responsibility
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Description
Description| Publisher | John Wiley & Sons (UK) |
| Author(s) | W. Timothy Coombs / Sherry J. Holladay |
| Subtitle | A Communication Approach |
| Edition | 1 |
| Published | 2nd September 2011 |
| Related course codes |
A Communication Approach
Managing Corporate Social Responsibility offers a strategic,communication-centred approach to integrating CSR into
organizations. Drawing from a variety of disciplines and written in
a highly accessible style, the book guides readers in a focused
progression providing the key points they need to successfully
navigate the benefits and implications of managing CSR.
- Chapters are organized around a process model for CSR that
outlines steps for researching, developing, implementing, and
evaluating CSR initiatives - Emphasizes stakeholder engagement as a foundation throughout
the CSR Process Model - Discusses ways to maximize the use of social media and
traditional media throughout the process - Offers international examples drawn from a variety of
industries including: The Forest Stewardship Council, Starbucks
Coffee, and IKEA. - Draws upon theories grounded in various disciplines, including
public relations, marketing, media, communication, and
business
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