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Mapping a Winning Strategy
Details
Description
Description| Publisher | Emerald Publishing Limited |
| Author(s) | Marc Baaij |
| Published | 1st October 2018 |
| Related course codes |
In an increasingly connected world experiencing accelerating
levels of technological disruption, the strategic challenges for business
leaders are greater than ever before, and conventional approaches to strategy
are unable to contend with today's VUCA (volatile, uncertain, complex and
ambiguous) business environment. A new approach to strategic decision-making is
required to motivate and mobilize stakeholders to achieve the business's
overarching goals, such as making a profit and delivering on people- and planet-related
objectives.
Mapping
a Winning Strategy introduces
a new mapping method for creating and executing an effective business strategy.
This method uses visual maps to engage colleagues throughout the organization,
ensuring that every stakeholder's voice is considered by avoiding a top-down
approach. It also enables business leaders to identify the strategic issues
they face without distraction, so that a clear path is formed towards the best
strategic plan. By mapping out the most effective strategy, organizations can
anticipate and manage roadblocks to strategic change and make winning and
well-executed operational choices.
levels of technological disruption, the strategic challenges for business
leaders are greater than ever before, and conventional approaches to strategy
are unable to contend with today's VUCA (volatile, uncertain, complex and
ambiguous) business environment. A new approach to strategic decision-making is
required to motivate and mobilize stakeholders to achieve the business's
overarching goals, such as making a profit and delivering on people- and planet-related
objectives.
Mapping
a Winning Strategy introduces
a new mapping method for creating and executing an effective business strategy.
This method uses visual maps to engage colleagues throughout the organization,
ensuring that every stakeholder's voice is considered by avoiding a top-down
approach. It also enables business leaders to identify the strategic issues
they face without distraction, so that a clear path is formed towards the best
strategic plan. By mapping out the most effective strategy, organizations can
anticipate and manage roadblocks to strategic change and make winning and
well-executed operational choices.
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