close

Market-Based Management, Pearson New International Edition

Roger Best · ISBN 9781292033716
Market-Based Management, Pearson New International Edition | Zookal Textbooks | Zookal Textbooks
Out of stock
$127.00  Save $17.25
$109.75
-
+
Zookal account needed
Read online instantly with Zookal eReader
Access online & offline
$79.95
Note: Subscribe and save discount does not apply to eTextbooks.
-
+
Publisher Pearson Education Heg USA
Author(s) Roger Best
Edition 6
Published 17th July 2013
Related course codes
For courses in marketing management or marketing strategy.



A focus on how marketing performance, profitability, and strategies affect profit.



Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.



This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
Translation missing: en.general.search.loading