Market-Based Management: International Version

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Market-Based Management: International Version

ISBN : 9780132848169
Publisher : Pearson
Author(s) :
Publication Date :
Edition : International ed of 6th revised ed
Overview Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.


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Due Date 12/12/2016

List Price : $177.30

Savings : $79.78