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Market-Based Management: International Edition

Market-Based Management: International Edition

ISBN 9780132848169
Edition 6 ed
Publication Date
Publisher Pearson
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

Due Date 16/07/2018

Savings : $79.78 (45% off)

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