Market-Based Management: International Version

Free Shipping over $50

and free returns nationwide (rentals only)


Money Back Guarantee

Market-Based Management: International Version 9780132848169

ISBN : 9780132848169
Publisher : Pearson
Author(s) :
Publication Date :
Edition : International ed of 6th revised ed
Overview Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.


Out of Stock

Due Date 12/12/2017

List Price : $177.30

Savings : $79.78 (45% off)

or buy now & pay later with