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Market-Based Management: International Version

Market-Based Management: International Version

ISBN 9780132848169
Edition International ed of 6th revised ed
Publisher Pearson
Author(s)
Publication Date
Overview
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
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Due Date 12/12/2017

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