Market Research Methods in the Sports Industry; 1 Edition; ISBN: 9781787541924

Market Research Methods in the Sports Industry

ISBN 9781787541924

Edition 1

Publication Date 15 May 2018

Publisher Emerald Publishing Limited

Author(s) Seric, Neven; Seric, Neven; Ljubica, Jasenko; Ljubica, Jasenko

Overview

The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics and sports clubs and organisations.

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