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Marketing, 2nd Edition

Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic · ISBN 9781743766699
Marketing, 2nd Edition | Zookal Textbooks | Zookal Textbooks
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Publisher McGraw-Hill Education / Australia
Author(s) Dhruv Grewal / Michael Levy / Shane Mathews / Paul Harrigan / Tania Bucic / Foula Kopanidis
Edition 2
Published 4th November 2017
Related course codes MKTG1203 Introduction to Marketing


Marketing 2e is designed for today's changing student population with an emphasis on experiential learning and the value that marketers create. The key themes of digital, services, ethics, and value that are at the forefront of contemporary teaching and practice are integrated throughout and illustrated with real world examples that will spark the imagination.

Marketing 2e thoroughly addresses the explosion of digital technology and new influencers, such as social media, and the impact on marketing.

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