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Marketing, 4th Edition Print on Demand (Black & White)

Course Codes : MKT110, MKTG101, 6357

Marketing, 4th Edition Print on Demand (Black & White)

ISBN 9780730350507
Edition 4th
Publication Date
Publisher John Wiley & Sons Australia
Author(s)
Overview
Please note that this is just a basic black and white version of the textbook and you will miss out on all the interactive features and any videos or rich media that the online textbook has.

Marketing, 4th Edition was designed with the first-year marketing student in mind and covers key marketing concepts in a style that is easy to follow and understand. This new edition uses a number of regional case studies to illustrate the relevance and importance of marketing topics covered in class. New to this edition is a whole new chapter on Data and Analytics.

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