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Marketing, 4th Edition

Course Codes : MKT110, MKTG101, 6357

Marketing, 4th Edition

ISBN 9780730350507
Edition 4th
Publication Date
Publisher John Wiley & Sons Australia
Author(s)
Overview
Marketing, 4th Edition was designed with the first-year marketing student in mind and covers key marketing concepts in a style that is easy to follow and understand. This new edition uses a number of regional case studies to illustrate the relevance and importance of marketing topics covered in class. New to this edition is a whole new chapter on Data and Analytics.

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