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Marketing

Greg Elliott, Sharyn Rundle-Thiele, Sandy Smith, David Waller, Liz Eades · ISBN 9780730362999
Marketing | Zookal Textbooks | Zookal Textbooks
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Publisher John Wiley & Sons Australia
Author(s) Greg Elliott / Sharyn Rundle-Thiele / Sandy Smith / David Waller / Liz Eades / Ingo Bentrott
Edition 4
Published 15th December 2017
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Marketing, 4th Edition was designed with the first-year marketing student in mind and covers key marketing concepts in a style that is easy to follow and understand. This new edition uses a number of regional case studies to illustrate the relevance and importance of marketing topics covered in class. New to this edition is a whole new chapter on Data and Analytics.
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