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Marketing

Marketing

ISBN 9781260157772
Edition 14
Publication Date
Publisher McGraw-Hill Higher Education
Author(s)
Overview
Kerin/Hartley's Marketing 14th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended examples cases and videos involving real people making real marketing decisions. The author team's decades of combined experience in the higher education classroom continue to inform the title's innovative pedagogical approach. Marketing is known for its conversational writing style ability to engage students through active learning techniques and vivid descriptions of businesses marketing professionals and entrepreneurs in cases exercises and testimonials that help students personalize marketing and identify possible career interests. Powerful tools like Connect SmartBook and the regularly updated resources at www.kerinmarketing.com make this 14th edition of Marketing the best choice for instructors seeking a rigorous comprehensive program with balanced coverage of traditional and contemporary concepts.
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