• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

Marketing

Marketing

ISBN 9780333987896
Edition 2 Rev ed
Publisher Palgrave Macmillan
Author(s)
Publication Date
Overview
Adopting a student-centred approach with activities, exercises and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. The book includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing and International Marketing.

Out of Stock

Sorry but this item is out of stock, please check back again soon.