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ISBN : 9780333987896
Publisher : Palgrave Macmillan
Author(s) :
Publication Date :
Edition : 2 Rev ed
Overview Adopting a student-centred approach with activities, exercises and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. - The book includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing and International Marketing.

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