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Marketing 9780333987896

ISBN : 9780333987896
Publisher : Palgrave Macmillan
Author(s) :
Publication Date :
Edition : 2 Rev ed
Overview Adopting a student-centred approach with activities, exercises and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. The book includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing and International Marketing.

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