Pearson Education Australia (Tertiary)
8 Rev ed
Introductory marketing students need a text that not only provides them with a sound knowledge of marketing principles but one that is also engaging and relevant to them. It needs to be exciting, motivating and complete as it delivers the theory that will form the cornerstone of their marketing studies and serve as perennial reference throughout their business careers. Kotler's Marketing 8E continues to provide an authoritative and holistic platform whilst delivering updated, cutting-edge content in new and exciting ways. Written in a concise and straight-to-the-point manner with plenty of real-world examples, it provides the definitive principles of marketing in a format that is both interesting and engaging to students.