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Marketing: A Practical Approach

Marketing: A Practical Approach

ISBN 9780074712627
Edition 5 Rev ed
Publisher McGraw-Hill Australia
Author(s)
Overview
This practical text provides case studies, exercises and examples, which place marketing theory in a real world context. This new edition integrates the competencies throughout the text by following the objectives from the chapter opener and within the text through the use of colour icons.

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