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Marketing: A Snapshot
Details
Description
Description| Publisher | Pearson Education Australia |
| Author(s) | Fredy-Roberto Valenzuela-Abaco |
| Edition | 1 |
| Published | 25th November 2013 |
| Related course codes |
Marketing: A Snapshot is a step-by-step guide to creating a marketing plan.
This concise guide provides a high-level view of the critical marketing activities associated with the Marketing Process Concept.
Students will learn how to confidently make marketing decisions in many different types of situations; within a variety of organisations and markets.
A full length real-life case study on ASCA demonstrates the application of the concepts identified in Chapter 1.
Free educator resources
A solutions manual with two additional case studies and short and long essay questions are included with an aim of fostering students’ critical thinking and problem solving skills. Click on the download tab. You will need to be logged into your educator account to access this content.
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