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Publisher | John Wiley & Sons Inc (US) |
Author(s) | Wayne L. Winston |
Subtitle | Data-Driven Techniques with Microsoft Excel |
Edition | 1 |
Published | 3rd January 2014 |
Related course codes | MARK5811 - APPLIED MARKETING RESEARCH |
Data-Driven Techniques with Microsoft Excel
Helping tech-savvy marketers and data analysts solve
real-world business problems with Excel
Using data-driven business analytics to understand customers and
improve results is a great idea in theory, but in today's busy
offices, marketers and analysts need simple, low-cost ways to
process and make the most of all that data. This expert book offers
the perfect solution. Written by data analysis expert Wayne L.
Winston, this practical resource shows you how to tap a simple and
cost-effective tool, Microsoft Excel, to solve specific business
problems using powerful analytic techniques?and achieve
optimum results.
Practical exercises in each chapter help you apply and reinforce
techniques as you learn.
Improve your marketing results with Microsoft Excel and the
invaluable techniques and ideas in Marketing Analytics:
Data-Driven Techniques with Microsoft Excel.