Marketing Analytics

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Marketing Analytics 9781118373439

ISBN : 9781118373439
Publisher : John Wiley
Author(s) :
Publication Date :
Overview Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data.



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