IMPORTANT MESSAGE: We are relocating warehouses on Tuesday, 4th April. Our last orders will be dispatched on Monday, 3rd April and we will resume dispatch on Thursday, 6th April. Back-Orders and Express Orders may be delayed if ordered during this period. If you are unsure regarding your order, please send us an email on: contact@zookal.com and we will get back to you as soon as possible

Marketing and Financial Management: New Economy - New Interfaces

Free Shipping over $50

and free returns nationwide (rentals only)

14-day

Money Back Guarantee

Marketing and Financial Management: New Economy - New Interfaces

Course Codes : ITLS6001
ISBN : 9781403940971
Publisher : Palgrave Macmillan
Author(s) :
Publication Date :
Overview This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses. The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance. The book is innovative and of a high standard with a strong authorial team in David Walters and Michael Halliday, who are both professors at the Sydney Graduate School of Management, Australia.

$117.95

Limited Stock

Leaves warehouse in 1 business day

List Price : $117.95

or buy now & pay later with