Marketing and Financial Management: New Economy - New Interfaces

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Marketing and Financial Management: New Economy - New Interfaces

Course Codes : ITLS6001
ISBN : 9781403940971
Publisher : Palgrave Macmillan
Author(s) :
Publication Date :
Overview This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses. The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance. The book is innovative and of a high standard with a strong authorial team in David Walters and Michael Halliday, who are both professors at the Sydney Graduate School of Management, Australia.


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