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Marketing and the Law

Course Codes : MLC206

Marketing and the Law

ISBN 9780409327434
Edition 4 ed
Publisher Butterworths
Author(s)
Publication Date
Overview
Examines the legal controls imposed on the manufacturing, labelling, packaging, distribution, promotion, pricing and retailing of goods and services. The book aims to provide a text appropriate for practitioners and marketing students, and focuses on the impact of the laws on the marketing of products. Fully updated.

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