Marketing and the Law

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Marketing and the Law

Course Codes : MLC206
ISBN : 9780409327434
Publisher : Butterworths
Author(s) :
Publication Date :
Edition : 4 ed
Overview Examines the legal controls imposed on the manufacturing, labelling, packaging, distribution, promotion, pricing and retailing of goods and services. The book aims to provide a text appropriate for practitioners and marketing students, and focuses on the impact of the laws on the marketing of products. Fully updated.

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