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Marketing Channels

Course Codes : H5GA-T12

Marketing Channels

ISBN 9780131913462
Edition 7 Revised ed of US ed
Publisher Prentice Hall
Author(s)
Publication Date
Overview
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
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