Marketing Channels

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Marketing Channels

Course Codes : H5GA-T12
ISBN : 9780131913462
Publisher : Prentice Hall
Author(s) :
Publication Date :
Edition : 7 Revised ed of US ed
Overview For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

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