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Marketing Channels

Bert Rosenbloom · ISBN 9780324316988
 Marketing Channels | Zookal Textbooks | Zookal Textbooks
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Publisher Cengage Learning
Author(s) Bert Rosenbloom
Edition 8
Published 8th November 2011
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Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
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