Marketing Channels

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Marketing Channels

Course Codes : MARK3081, 24222, 24713, MKT20023
ISBN : 9780324316988
Publisher : South-Western
Author(s) :
Publication Date :
Edition : 8
Overview Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

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