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Marketing Channels: Pearson New International Edition

Marketing Channels: Pearson New International Edition

ISBN 9781292023502
Edition 7 ed
Publication Date
Publisher Pearson Education Limited
Author(s)
This product has been discontinued.
Overview
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
Overview
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

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