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Marketing Channels

Marketing Channels

ISBN 9781292023502
Edition Pearson New International Edition
Publisher Pearson Education Limited
Author(s)
Publication Date
Overview
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

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