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Marketing Channels: A Management View

Marketing Channels: A Management View

ISBN 9780324186932
Edition 7 Rev ed
Publisher South-Western
Author(s)
Overview
Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.

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