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Marketing Communications: Discovery, Creation and Conversations

Course Codes : MDIA2005

Marketing Communications: Discovery, Creation and Conversations

ISBN 9781292092614
Edition 7
Publication Date
Publisher Pearson Education
Author(s)
Overview

In addition to an extensive theoretical foundation, Marketing Communications provides readers with a strongly applied perspective of this rapidly changing and fascinating discipline. Using case studies and examples of brands from around the world, plus invaluable support from the Institute of Practitioners in Advertising, this book provides a unique blend of the theory and practice of brand communications.

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