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Publisher | John Wiley & Sons (UK) |
Author(s) | Micael Dahlen / Fredrik Lange / Terry Smith |
Subtitle | A Brand Narrative Approach |
Edition | 1 |
Published | 4th December 2009 |
Related course codes |
A Brand Narrative Approach
Marketing Communications: A Brand Narrative Approach is aThis brand new text features an impressive mixture of real-life
brand case studies underpinned with recent academic research and
market place dynamics. The format is structured into three sections
covering analysis, planning and implementation and control of
Marketing Communications. Using full colour examples of brands, and
student-friendly diagrams, the book acknowledges that the modern
student learns visually as well as through text.
***COMPANION WEBSITE -
href="http://www.marketing-comms.com/">www.marketing-comms.com
***