Marketing Communications: Theory and Applications

Free Shipping over $50

and free returns nationwide (rentals only)


Money Back Guarantee

Marketing Communications: Theory and Applications 9781741032697

ISBN : 9781741032697
Publisher : Prentice-Hall
Author(s) :
Publication Date :
Edition : 1

Marketing Communications, by Rossiter and Bellman, is the definitive new text in the field.  It is the only textbook in marketing communications that draws comprehensively from both the academic literature and the applied literature, and from Europe and Australasia as well as the U.S.A.  Marketing Communications covers all contemporary forms of marcoms - brand advertising and direct-response advertising, sales promotion, corporate image advertising, sponsorship, PR, personal selling and telemarketing - and includes a special chapter on social marketing campaigns.  A consistent, logical planning approach is followed throughout, and the book is full of useful theoretical frameworks and procedures.  No other book on marcoms comes close to this one for being comprehensive and contemporary. 

Marketing Communications is suitable for undergraduate and post-graduate students as well as marketing practitioners.




Leaves warehouse in 5 - 7 business days

List Price : $145.95

Savings : $7.30 (5% off)

or buy now & pay later with