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Marketing for Hospitality and Tourism

Marketing for Hospitality and Tourism

ISBN 9780132784023
Edition United States ed of 6th revised ed
Publisher Prentice Hall
Author(s)
Publication Date
Overview
Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
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Due Date 12/12/2017

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