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Marketing for Hospitality and Tourism, Global Edition

Philip Kotler, John T. Bowen, James Makens, Seyhmus Baloglu · ISBN 9781292156156
Marketing for Hospitality and Tourism, Global Edition | Zookal Textbooks | Zookal Textbooks
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Description

Publisher Pearson Education Heg USA
Author(s) Philip Kotler / John T. Bowen / James Makens / Seyhmus Baloglu
Edition 7
Published 8th September 2016
Related course codes

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.


Marketing for Hospitality and Tourism, 7th Edition is the definitive source for hospitality marketing.


Taking an integrative approach, this highly visual, four-colour book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The 7th Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

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