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Marketing in Developing Countries (RLE Marketing)

Marketing in Developing Countries (RLE Marketing)

ISBN 9781138792531
Publication Date
Purchase Type Buy New
Publisher Routledge
Author(s)
Overview

The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.

Overview

The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.

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