Marketing Law

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Marketing Law

ISBN : 9781862876996
Publisher : Federation Press
Author(s) :
Publication Date :
Overview Marketing Law is designed to introduce law, business law, and marketing students to the diverse and varied laws that apply to the marketing of goods and services. The laws applying to manufacturing, packaging, labelling, advertising, promotion, pricing and the sale of goods are examined. The statutory frameworks applying to copyright, designs, trade marks and patents are considered in the context of the expression of ideas, branding, and the commercial application of inventions. The discussion of the regulation is complemented by an examination of the common law tort of passing off applying to unfair selling practices. The law relating to confidential information is discussed, as is the issue of potential defamatory liability. Sale of good legislation is considered in the context of product quality and liability. The trade practices laws designed to protect the interests of consumers are examined in the context of the responsibilities of marketers. The complex regulatory framework applying to restrictive trade practices is explained in some detail. Specifically, the prohibitions on arrangements restricting competition, exclusive dealing and misuse of market power are addressed. In each area, the applicable legal principles, and where relevant, legislation is carefully outlined and illustrated by the use of extensive case law. Additionally, extracts of critical cases are provided to enable students to more fully understand the application of the law.


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