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Marketing Management

Marketing Management

ISBN 9781260157857
Edition 3
Publication Date
Publisher McGraw-Hill Higher Education
Author(s)
Overview
Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent marketing management the way it is actually practiced in successful organizations today.Given the dramatic changes in the field of marketing it is a sure bet that the job of leading marketing manager's contributions to the organization and its customers clients and partners has changed at the same level.  Yet no marketing management book on the market today fully and effectively captures and communicates to students how marketing management in really practiced in the 21st century business world.  Clearly it is time for an updated approach to teaching and learning within the filed.  Marketing Management 3e is designed to fulfill this need. 
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