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Marketing Management

Marketing Management

ISBN 9780077861056
Edition 11
Publication Date
Publisher McGraw-Hill Education
Author(s)
Overview

SECTION I – ESSENTIALS OF MARKETING

Part A – Introduction

Chapter 1: Strategic Planning and the Marketing Management Process

Part B – Marketing Information, Research, and Understanding

Chapter 2: Marketing Research: Process and Systems for Decision Making Chapter 3: Consumer Behavior Chapter 4: Business, Government, and Institutional Buying Chapter 5: Market Segmentation

Part C – The Marketing Mix

Chapter 6: Product and Brand Strategy Chapter 7: New Product Planning and Development Chapter 8: Integrated Marketing Communications Chapter 9: Personal Selling, Relationship Building, and Sales Management Chapter 10: Distribution Strategy Chapter 11: Pricing Strategy

Part D – Marketing in Special Fields

Chapter 12: The Marketing of Services Chapter 13: Global Marketing

SECTION II – ANALYSING MARKETING PROBLEMS AND CASES

SECTION III – FINANCIAL ANALYSIS FOR MARKETING DECISIONS

SECTION IV – MARKETING MANAGEMENT CASES

Case Group A: Market Opportunity Analysis

Case 1: McDonald's Corporation Case 2: Southwest Airlines Case 3: South Delaware Coors, Inc. Case 4: Ruth's Chris: The High Stakes of International Expansion Case 5: Coach, Inc.: Is Its Advantage in Luxury Handbags Sustainable? Case 6: Panera Bread Company

Case Group B: Product Strategy

Case 7: Starbucks – Early 2008 Case 8: Your Home is a Good Place, Inc. Case 9: easyCar.com Case 10: The Lego Group: Building Strategy Case 11: The Launch of the Sony PlayStation 3

Case Group C: Promotion Strategy

Case 12: Mountain Dew: Selecting New Creative Case 13: Red Bull Case 14: “Hips Feel Good” – Dove's Campaign for Real Beauty

Case Group D: Distribution Strategy

Case 15: IKEA's Global Strategy: Furnishing the World Case 16: Pets.com Inc.: Rise and Decline of a Pet Supply Retailer Case 17: organicKidz: Marketing Strategy Case 18: The Challenges Facing eBay in 2008: Time for a Change in Strategy? Case 19: Wal – Mart Stores Inc. in 2008: Management's Initiatives to Transform the Company and Curtail Wal-Mart Bashing

Case Group E: Pricing Strategy

Case 20: Schwinn Bicycles Case 21: Cowgirl Chocolates Case 22: Clearwater Technologies

Case Group F: Social and Ethical Issues in Marketing Management

Case 23: E. & J. Gallo Winery (2007) Case 24: Abercrombie & Fitch: An Upscale Sporting Goods Retailer Becomes a Leader in Trendy Apparel

SECTION V – STRATEGIC MARKETING CASES

Case 1: Yum! Brands, Pizza Hut, and KFC Case 2: Apple Inc. in 2010 Case 3: EMR Innovations Case 4: Gap Inc. in 2010: Is the Turnaround Strategy Working? Case 5: Harley – Davidson, Inc. – Motorcycle Division Case 6: PepsiCo's Diversification Strategy in 2008 Case 7: Expresso Espresso Case 8: Pespironics, Incorporated: Take a Deep Breath Case 9: Research in Motion – Entering a New Era Case 10: Dell Inc. in 2008: Can It Overtake Hewlett ' Packard as the Worldwide Leader in Personal Computers?

SECTION VI – DEVELOPING MARKETING PLANS

Overview

SECTION I – ESSENTIALS OF MARKETING

Part A – Introduction

Chapter 1: Strategic Planning and the Marketing Management Process

Part B – Marketing Information, Research, and Understanding

Chapter 2: Marketing Research: Process and Systems for Decision Making Chapter 3: Consumer Behavior Chapter 4: Business, Government, and Institutional Buying Chapter 5: Market Segmentation

Part C – The Marketing Mix

Chapter 6: Product and Brand Strategy Chapter 7: New Product Planning and Development Chapter 8: Integrated Marketing Communications Chapter 9: Personal Selling, Relationship Building, and Sales Management Chapter 10: Distribution Strategy Chapter 11: Pricing Strategy

Part D – Marketing in Special Fields

Chapter 12: The Marketing of Services Chapter 13: Global Marketing

SECTION II – ANALYSING MARKETING PROBLEMS AND CASES

SECTION III – FINANCIAL ANALYSIS FOR MARKETING DECISIONS

SECTION IV – MARKETING MANAGEMENT CASES

Case Group A: Market Opportunity Analysis

Case 1: McDonald's Corporation Case 2: Southwest Airlines Case 3: South Delaware Coors, Inc. Case 4: Ruth's Chris: The High Stakes of International Expansion Case 5: Coach, Inc.: Is Its Advantage in Luxury Handbags Sustainable? Case 6: Panera Bread Company

Case Group B: Product Strategy

Case 7: Starbucks – Early 2008 Case 8: Your Home is a Good Place, Inc. Case 9: easyCar.com Case 10: The Lego Group: Building Strategy Case 11: The Launch of the Sony PlayStation 3

Case Group C: Promotion Strategy

Case 12: Mountain Dew: Selecting New Creative Case 13: Red Bull Case 14: “Hips Feel Good” – Dove's Campaign for Real Beauty

Case Group D: Distribution Strategy

Case 15: IKEA's Global Strategy: Furnishing the World Case 16: Pets.com Inc.: Rise and Decline of a Pet Supply Retailer Case 17: organicKidz: Marketing Strategy Case 18: The Challenges Facing eBay in 2008: Time for a Change in Strategy? Case 19: Wal – Mart Stores Inc. in 2008: Management's Initiatives to Transform the Company and Curtail Wal-Mart Bashing

Case Group E: Pricing Strategy

Case 20: Schwinn Bicycles Case 21: Cowgirl Chocolates Case 22: Clearwater Technologies

Case Group F: Social and Ethical Issues in Marketing Management

Case 23: E. & J. Gallo Winery (2007) Case 24: Abercrombie & Fitch: An Upscale Sporting Goods Retailer Becomes a Leader in Trendy Apparel

SECTION V – STRATEGIC MARKETING CASES

Case 1: Yum! Brands, Pizza Hut, and KFC Case 2: Apple Inc. in 2010 Case 3: EMR Innovations Case 4: Gap Inc. in 2010: Is the Turnaround Strategy Working? Case 5: Harley – Davidson, Inc. – Motorcycle Division Case 6: PepsiCo's Diversification Strategy in 2008 Case 7: Expresso Espresso Case 8: Pespironics, Incorporated: Take a Deep Breath Case 9: Research in Motion – Entering a New Era Case 10: Dell Inc. in 2008: Can It Overtake Hewlett ' Packard as the Worldwide Leader in Personal Computers?

SECTION VI – DEVELOPING MARKETING PLANS

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