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Marketing Management

Course Codes : BHO6505

Marketing Management

ISBN 9781285429953
Edition 1st
Publication Date
Publisher South-Western College Publishing
Author(s)
Overview
Dawn Iacobucci's MARKETING MANAGEMENT provides the material that first-year MBA students need to gain a mastery of core concepts in marketing management. Paired with cases, group work, and/or simulations, instructors have the ability to create a dynamic and engaging course. MARKETING MANAGEMENT reflects the dynamic environment facing today's marketers, helping them understand how an increasingly competitive global marketplace and the changes in technology affect the marketing decisions that managers must make.

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