• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

Marketing Management: A Strategic Decision-Making Approach

Course Codes : MARK3082

Marketing Management: A Strategic Decision-Making Approach

ISBN 9780078028793
Edition 8
Publisher McGraw Hill Higher Education
Author(s)
Publication Date
Overview
The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions -- both good and not-so-good -- from around the world in companies ranging from entrepreneurial start-ups to multi-national giants. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter.
BackOrder

Leaves warehouse in 3 - 7 business days

Savings : $49.91 (24% off)

or buy now & pay later with

Related Searches