Marketing Management: An Asian Perspective

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Marketing Management: An Asian Perspective

Course Codes : 200098, 705MMGT
ISBN : 9789810687977
Publisher : Pearson Education Centre
Author(s) :
Publication Date :
Edition : 6
For undergraduates studying Marketing Management courses
Marketing Management: An Asian Perspective, 6th edition continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.



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