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Marketing Management: An Asian Perspective

Course Codes : 200098, 705MMGT

Marketing Management: An Asian Perspective

ISBN 9789810687977
Edition 6
Publisher Pearson Education Centre
Author(s)
Publication Date
Overview
For undergraduates studying Marketing Management courses
 
Marketing Management: An Asian Perspective, 6th edition continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.
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