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Marketing Management, Global Edition
Details
Description
Description| Publisher | Pearson Education Heg USA |
| Author(s) | Philip Kotler / Kevin Lane Keller |
| Edition | 15 |
| Published | 26th April 2015 |
| Related course codes | GMBA6005 - Twenty First Century Marketing Management |
For undergraduate and graduate courses in marketing management.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.
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