close

Marketing Organisation (RLE Marketing)

Nigel Piercy · ISBN 9781138980488
Marketing Organisation (RLE Marketing) | Zookal Textbooks | Zookal Textbooks
Out of stock
$90.99  Save $4.61
$86.38
-
+
Zookal account needed
Read online instantly with Zookal eReader
Access online & offline
$90.19
Note: Subscribe and save discount does not apply to eTextbooks.
-
+
Publisher Taylor and Francis
Author(s) Nigel Piercy
Published 26th November 2015
Related course codes

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:




  • The study of the organisational location and positioning of the marketing function



  • The analytical perspectives of information-processing theories of organisation



  • The relationship between structure and information



  • Organisational processes

Translation missing: en.general.search.loading