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Marketing: Planning and Strategy with Online Study Tools 12 months
Details
Description
Description| Publisher | Cengage Learning |
| Author(s) | Subash Jain / George Haley / Ranjit Voola / Mark Wickham / Phil Osbourne |
| Edition | 1 |
| Published | 4th November 2011 |
| Related course codes |
While retaining its analytical approach and managerial orientation, this first Asia-Pacific edition of Jain and Haley's renowned text Marketing: Planning and Strategy is strengthened by the integration of a strategy implementation focus. Having a strong practical orientation, the text incorporates the relation of theory to practice as well as a critical aspect through questioning assumptions and learning through success and failures.
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