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Marketing : Planning and Strategy with Student Resource Access 12 Months

ISBN 9780170189392
Edition 1
Publication Date
Publisher Cengage Learning Australia
While retaining its analytical approach and managerial orientation, this first Asia-Pacific edition of Jain and Haley's renowned text Marketing: Planning and Strategy is strengthened by the integration of a strategy implementation focus. Having a strong practical orientation, the text incorporates the relation of theory to practice as well as a critical aspect through questioning assumptions and learning through success and failures.

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