Marketing : Planning and Strategy with Student Resource Access 12 Months

Free Shipping over $50

and free returns nationwide (rentals only)

14-day

Money Back Guarantee

Marketing : Planning and Strategy with Student Resource Access 12 Months

ISBN : 9780170189392
Publisher : Cengage Learning Australia
Author(s) :
Publication Date :
Edition : 1
Overview While retaining its analytical approach and managerial orientation, this first Asia-Pacific edition of Jain and Haley's renowned text Marketing: Planning and Strategy is strengthened by the integration of a strategy implementation focus. Having a strong practical orientation, the text incorporates the relation of theory to practice as well as a critical aspect through questioning assumptions and learning through success and failures.

$125.76

Limited Stock

Leaves warehouse in 1 business day

List Price : $147.95

Savings : $22.19

$88.77

Limited Stock

List Price : $147.95

Savings : $59.18