• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

Marketing: Planning and Strategy

Marketing: Planning and Strategy

ISBN 9781426639074
Edition 8 New ed
Publisher Cengage Learning Custom Publishing
Author(s)
Publication Date
Overview
Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.
BackOrder

Leaves warehouse in 3 - 7 business days

Savings : $31.78 (20% off)

or buy now & pay later with

Related Searches