Marketing Practical Approach: A Practical Approach

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Marketing Practical Approach: A Practical Approach

ISBN : 9780074708583
Publisher : McGraw-Hill Australia
Author(s) :
Edition : 4 ed
Overview This new edition continues the practical approach that has made previous editions bestsellers. The book will integrate Internet Marketing, Global Issues, Ethical Challenges and Marketing in a Small Business with an Australian perspective. Fully supported by a comprehensive Australian Website.

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