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Marketing Practical Approach: A Practical Approach

Marketing Practical Approach: A Practical Approach

ISBN 9780074708583
Edition 4 ed
Publisher McGraw-Hill Australia
Author(s)
Overview
This new edition continues the practical approach that has made previous editions bestsellers. The book will integrate Internet Marketing, Global Issues, Ethical Challenges and Marketing in a Small Business with an Australian perspective. Fully supported by a comprehensive Australian Website.
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