close

Marketing Principles with Online Study Tools 12 months

William M Pride, O.C. Ferrell, Brian Lukas, Sharon Schembri, Outi Niininen · ISBN 9780170386180
 Marketing Principles with Online Study Tools 12 months | Zookal Textbooks | Zookal Textbooks
Format:
Out of stock
$159.95  Save $4.05
$155.90
-
+
Publisher Cengage Learning
Author(s) William M Pride / O.C. Ferrell / Brian Lukas / Sharon Schembri / Outi Niininen / Riza Casidy
Edition 3
Published 8th September 2017
Related course codes
This is the printed textbook, Marketing Principles. Marketing Principles combines a thorough and engaging overview of essential marketing principles. The text provides you with the knowledge and decision-making skills you'll need to succeed in today's competitive business environment. Marketing Principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. New, PRINT versions of this book come with bonus online study tools including animated activities and videos on the CourseMate Express platform.
Translation missing: en.general.search.loading